The ad server is the engine. Around it, GoGo gives you the tooling to source demand, create the creative, and measure every dollar — all as software you control, all connected through one platform.
The AI-native decisioning engine at the center of everything — sub-20ms auctions, server-side ad insertion, and unified demand across CTV, OTT, FAST, and VOD.
A self-serve buying platform that connects advertisers directly to your inventory. Bring your own demand, cut out the middlemen, and keep more of every dollar. Campaign setup, pacing, and reporting in one place.
Turn a brief or a product URL into a broadcast-ready video ad in minutes — no production assets, no agency, no delay. Lowers the barrier for advertisers to buy your premium avails.
Impression-level dashboards for fill, yield, latency, and revenue — updated as traffic flows. Slice by content, device, geo, and demand source. Export everything; the data is yours.
REST and streaming APIs for decisioning, reporting, and inventory management. Standards-based interfaces (VAST, VMAP, OpenRTB) so GoGo fits into the stack you already run.
Optional access to GoGo's curated pool of programmatic and direct buyers, competing alongside your own sales in the unified auction — incremental demand, fully transparent.
Competitive separation, frequency capping, content and category blocks, and ads.txt/app-ads.txt enforcement — configurable per property, applied at serve time.
Demand from Ads Manager, creative from the AI Ad Creator, and rules from your controls all flow into the same decisioning engine — and every impression flows back out into real-time analytics.
Direct buyers via Ads Manager, house campaigns, and the optional marketplace all feed one auction.
The ad server picks the winner per impression and stitches it into the stream server-side.
Real-time analytics close the loop, and the AI keeps optimizing allocation automatically.
Book a walkthrough and we'll show you how the pieces fit together on your streaming inventory.