Practical guides to CTV monetization.
For streaming publishers choosing an ad stack, comparing vendors, or planning their next stage of growth. Start with the decision you need to make.
Latest articles
CTV ad servers compared (2026): GAM, FreeWheel, SpringServe, Publica and GoGo CTV
Capability, ownership and commercial model side by side, sourced and dated, with a worked model of what a percentage-of-media fee costs as revenue grows.
FAST channel ad yield: podding, decisioning and reporting tools worth evaluating
The four layers that set yield on a FAST channel, what to test in the decisioning layer, and what reporting has to show before you can tell which one is leaking.
Do you need IAS if you use GoGo CTV?
Ad serving and verification are different jobs. How verification travels with the creative, and what changes when you move ad servers.
CTV SSP vs ad server: what a mid-size publisher actually needs
Understand the different jobs of demand, decisioning, and ad insertion before choosing your technology partners.
Magnite vs FreeWheel for CTV
Compare ad serving and programmatic monetization approaches, and build a shortlist around your inventory and operating needs.
The CTV monetization stack for a small streaming app
Which components to consider first, what can wait, and how to grow without buying more infrastructure than you need.
Go deeper
Ready to evaluate an implementation? Explore the technical documentation, review ad-server alternatives, or look up terms in the CTV glossary.
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