A decisioning engine that picks the highest-value ad for every avail in under 20 milliseconds, stitches it into the stream server-side, and gives you complete visibility into every auction. Purpose-built for CTV, OTT, FAST, and VOD.
Machine-learned models score every eligible demand source per impression and pick the winner — factoring price, latency, and viewer experience in real time.
Broadcast-grade SSAI stitches ads directly into the manifest. No client SDK, no buffering, no ad blockers — a seamless, TV-quality experience.
Direct-sold, programmatic, and your own house demand compete in a single unified auction. The best bid wins every time, transparently.
Intelligent pod-building enforces competitive separation, frequency caps, and sponsorship rules across the full ad break.
Edge-deployed decisioning nodes keep latency low wherever your audience streams, with automatic failover.
Contextual, first-party, and deal-based targeting — with clean-room-friendly identity support and no reliance on cookies.
Traditional waterfalls leave money on the table. Our engine runs a unified, per-impression auction and applies reinforcement learning to keep demand allocation optimal as market conditions shift — hour by hour, avail by avail.
Whether you run your own player, a third-party SSAI vendor, or a packaged FAST solution, GoGo drops in with standard interfaces. Our team handles the migration alongside yours.
No proprietary lock-in. If it speaks VAST or OpenRTB, it works with GoGo out of the box.
A dedicated solutions engineer maps your inventory, runs a shadow test, and cuts over with zero downtime.
Edge decision to ad response.
Horizontally scalable, burst-ready.
Multi-region, automatic failover.
Impression-level, sub-minute.
Standard and rich CTV formats.
Privacy-first, audit-ready.
We'll mirror a slice of your live inventory through the GoGo ad server and show you the latency, fill, and yield side by side — before you change a thing.